G.E. UNVEILS EXPERIMENTAL SQUARE FLUORESCENT LIGHT
CD 1963099 E&MP 25.038
April 21, 1959
General Electric's Nela Park laboratories in Cleveland today unveiled an experimental square fluorescent lamp providing a new dimension for lighting of tomorrow's homes, as well as for business and industry.
The experimental G-E lamp already gives more light than the conventional 100-watt household bulb and consumes half the electricity, providing the opportunity to use much higher levels of illumination. General Electric emphasized, however, that the new design is experimental and that commercial introduction cannot be predicted at this time.
Until now, lamp bulbs and fluorescent tubes have provided spots or lines of light. The experimental G-E square fluorescent adds a new dimension to the designer's "palette". It it [sic] made by sealing two channeled plates of glass together to form a thin, nearly flat panel approximately one foot square and about one inch thick.
The thin design of the experimental G-E fluorescent lamp shows promise of reducing building costs. Less space will be needed in walls and ceilings to provide for the mounting of lighting equipment.
Like the conventional types of fluorescent lamps, the highly efficient G-E fluorescent square can be made in a wide variety of brightnesses and colors to provide modern decor, along with better lighting levels. With possible uses such as in multiple sets for ceilings and walls, as well as individual units, the G-E fluorescent square may become one of the most practical and attractive lamps for the space age.
The experimental G-E fluorescent lamp is only one of hundreds of possible lamp designs that have been evaluated ever since General Electric introduced the first fluorescent lamp in 1938. Only last month, G.E. announced a new Power Groove fluorescent lamp for commerce and industry, featuring a new design with grooves or indentations on both sides of the tube.