SHAPE OF THINGS TO COME
CD 1964036 E&MP26.022
June 16, 1958
New concept in home lighting is explained to Addie Nardone by director of research Edward G.F. Arnott of the Westinghouse lamp division.
The first change in the styling and design of standard household light bulbs in more than a quarter of a century, the new Westinghouse incandescent light bulb represents a basic departure from the ordinary light bulb to which the public has long been accustomed. According to Mr. Arnott the functional styling of the new bulb permits important improvements in construction which result in superior illumination.
Known as the “all new Eye Saving white” bulb, the new lamp has a special electrostatic silica coating on the interior surface which, according to Mr. Arnott, “makes it the best light bulb for seeing ever developed.
Mr. Arnott said the modern styling of the new Eye Saving bulbs ties in with the company-wide “Shape of Tomorrow” program. The pure white coating of the bulbs makes them far more attractive than present ordinary shaped frosted lamps, even when unlighted, he stated.
An important advantage of the new Eye Saving bulbs is the fact that Westinghouse engineers have successfully designed a bulb which provides soft, glareless light with no loss in total light output, Mr. Arnott said. The Eye Saving bulbs smooth out harsh shadows and eliminate the customary sharp cut-off lines of light. For this reason they are flattering to the complexion and to decorations, he reported.