a website collaboration between Science Service and the Smithsonian Institution

1945 - Great White Way

MAZDA AVENUE

CD 1966029 E&MP27.121

Electric Lighting

1945

Broadway's "Great White Way" with embellishments - a full city street 20 feet wide by 180 feet long. Up and down, on both sides of it are blazing store fronts, window displays, flashing, vari-colored signs, no two alike, and artistic street lamps.

Along its brilliant length are a bank, a department store, a florist's shop, a theater, an electrical store, a garage, a modern American home built to represent the early Colonial type of architecture, and other full sized buildings that are all given over to the one thing that inspired the Westinghouse Lighting Institute -- LIGHT, and the APPLICATION of light!

WESTINGHOUSE LIGHTING INSTITUTE
SEVENTH FLOOR
GRAND CENTRAL PALACE
NEW YORK CITY, N.Y.  


Original Caption by Science Service
Westinghouse



National Museum of American History

Home

Search - Site Map - Subjects to Choose From - Numbering Format

Credits - Copyright - Comments