a website collaboration between Science Service and the Smithsonian Institution

1964 - Hall of Science - electrified model of man's brain demonstrates how a person receives an image or sound, and how he transmits, judges, reacts and stores it in his memory

BRAIN OF A MAN

E&MP52.005

Electronics

March 25, 1964

An electrified model of man's brain demonstrates how a person receives an image or sound, and how he transmits, judges, reacts and stores it in his memory. Designed by Upjohn Company, the mechanical wonder is housed in the Hall of Science.

SCIENCE SERVICE Photo 13344 -- 3/25/64 -- Upjohn Company, Kalamazoo, Mich.

Original Caption by Science Service
Science Service


additional reference information:

1960. Burtin's massive Brain exhibition for Upjohn opened, anticipating "multi-media" by thirty years. Created catalog Designed for Silver for exhibition at the Museum of Contemporary Crafts. Upjohn exhibited the Brain in its home town, Kalamazoo MI. Hilda Munk Burtin died on October 10, her daughter's birthday.

1961. Burtin's massive Uranium Atom exhibit opened in the lobby of the new Union Carbide building on Park Avenue. Burtin married art director and long-time family friend Cipe Pineles, the widow of CBS art director William Golden. Will and Carol Burtin moved to Pineles' home in Stony Point, New York. The Brain exhibit toured major cities in Europe, including the USA Pavilion of Italia 61 in Turin, where Carol Burtin accompanied the Brain as a guide. The U.S. Information Agency shipped elements of the Brain exhibit to Moscow for display,

1962. Burtin designed a spread in Comment 200 publication using Ezra Stoller's time-lapse photography from the Union Carbide Atom. Burtin's touring exhibit and booklet Visual Aspects of Science exhibit included work for four major clients: Kodak, IBM, Upjohn and Union Carbide. Burtin's friend Willem Sandberg enabled aspects of the Cell and Brain exhibits to visit Amsterdam. Presentations also reached London, Paris and Brussels. Burtin designed a proposal for Chrysler's exhibit at the upcoming New York World's Fair.

1963. Burtin designed a large-scale Metabolism exhibit for Upjohn. The Royal College of Art, London, hosted an exhibition of Burtin's works.

1964. Will Burtin Inc. designed the Eastman Kodak pavilion and exhibit at New York World's Fair, with a film and slide show by Saul Bass and Sy Wexler. Designed the Abraham Lincoln exhibit for the Fair's Illinois State Pavilion, with a film by Saul Bass. The Brain exhibit moved into the New York State pavilion, and a multiple-projector slide show into the Hall of Sciences.

Courtesy: Robert Fripp - Design and Science, [in part from the] Will Burtin Timeline



National Museum of American History

Home

Search - Site Map - Subjects to Choose From - Numbering Format

Credits - Copyright - Comments