BRAIN OF A MAN
March 25, 1964
An electrified model of man's brain demonstrates how a person receives
an image or sound, and how he transmits, judges, reacts and stores
it in his memory. Designed by Upjohn Company, the mechanical wonder
is housed in the Hall of Science.
SERVICE Photo 13344 -- 3/25/64 -- Upjohn Company, Kalamazoo, Mich.
Original Caption by Science Service
additional reference information:
1960. Burtin's massive Brain exhibition for Upjohn opened, anticipating
"multi-media" by thirty years. Created catalog Designed
for Silver for exhibition at the Museum of Contemporary Crafts.
Upjohn exhibited the Brain in its home town, Kalamazoo MI. Hilda
Munk Burtin died on October 10, her daughter's birthday.
1961. Burtin's massive Uranium Atom exhibit opened in the lobby
of the new Union Carbide building on Park Avenue. Burtin married
art director and long-time family friend Cipe Pineles, the widow
of CBS art director William Golden. Will and Carol Burtin moved
to Pineles' home in Stony Point, New York. The Brain exhibit toured
major cities in Europe, including the USA Pavilion of Italia 61
in Turin, where Carol Burtin accompanied the Brain as a guide. The
U.S. Information Agency shipped elements of the Brain exhibit to
Moscow for display,
1962. Burtin designed a spread in Comment 200 publication using
Ezra Stoller's time-lapse photography from the Union Carbide Atom.
Burtin's touring exhibit and booklet Visual Aspects of Science exhibit
included work for four major clients: Kodak, IBM, Upjohn and Union
Carbide. Burtin's friend Willem Sandberg enabled aspects of the
Cell and Brain exhibits to visit Amsterdam. Presentations also reached
London, Paris and Brussels. Burtin designed a proposal for Chrysler's
exhibit at the upcoming New York World's Fair.
1963. Burtin designed a large-scale Metabolism exhibit for Upjohn.
The Royal College of Art, London, hosted an exhibition of Burtin's
1964. Will Burtin Inc. designed the Eastman Kodak pavilion and exhibit
at New York World's Fair, with a film and slide show by Saul Bass
and Sy Wexler. Designed the Abraham Lincoln exhibit for the Fair's
Illinois State Pavilion, with a film by Saul Bass. The Brain exhibit
moved into the New York State pavilion, and a multiple-projector
slide show into the Hall of Sciences.
Robert Fripp - Design and Science, [in part from the] Will Burtin