a website collaboration between Science Service and the Smithsonian Institution

1962 - Superior Cable Corporation, Hickory, N.C. and Simplex Wire and Cable Company, Cambridge, Mass., exclusive U.S. licensees to manufacture and market the French BALLON cable import in a variety of sizes and types, promises improved transmission of all kinds of information whether words, pictures or symbols

NEW COMMUNICATIONS CABLE

E&MP52.009

Electronics

August 21, 1962

'BALLON' (cq) is the French word for latest electronic cable creation from Paris.

It's fall debut in this country by Superior Cable Corporation, Hickory, N.C. and Simplex Wire & Cable Company, Cambridge, Mass., exclusive U.S. licensees to manufacture and market the French import in a variety of sizes and types, promises improved transmission of all kinds of information whether words, pictures or symbols.

Firms predict quality and economy of new "balloon" design using air as insulator will lead to replacement of much communications cable now available in U.S

Fred Isley
Loudon Public Relations
701 Statler Building, Boston 126, Mass.
HUbbard 2-2950

Photo No. SWC-481 RUBY VOSHIOKA

Original Caption by Science Service
Superior Cable Corporation



National Museum of American History

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