NEW COMMUNICATIONS CABLE
August 21, 1962
'BALLON' (cq) is the French word for latest electronic cable creation from Paris.
It's fall debut in this country by Superior Cable Corporation, Hickory, N.C. and Simplex Wire & Cable Company, Cambridge, Mass., exclusive U.S. licensees to manufacture and market the French import in a variety of sizes and types, promises improved transmission of all kinds of information whether words, pictures or symbols.
Firms predict quality and economy of new "balloon" design using air as insulator will lead to replacement of much communications cable now available in U.S
Photo No. SWC-481 RUBY VOSHIOKA
Original Caption by Science Service