FRANKLIN INSTITUTE COLLECTION GETS LATEST MUSIC REPRODUCING SYSTEM

E&MP 93.013

Phonograph

no date [possibly ca. 1949]

D. F. Schmit, RCA Victor, demonstrates 45-rpm phonograph for A. C. Carlton and Guy Marinner, of Franklin Institute.

Officials of Philadelphia scientific institution -- A. C. Carlton (left), Director of the Museum, and Guy Marinner, Director of Music -- witness special demonstration of new distortion-free 45-rpm phonograph and records by D. F. Schmit, Vice President in charge of Engineering of the RCA Victor Division, Radio Corporation of America.

The instrument, first production model of the self-contained table phonograph, and a library of the complementary non-breakable 6-7/8-inch records were presented to the Institute to commemorate introduction of the new system on March 31.

PHOTO D349

Original Caption by Science Service
© RCA VICTOR - PRESS DEPT.

Additional Information:

RCA's ad caption published in Billboard Apr. 2 1949:

DISTORTION-FREE PLAYING SURFACE
Theoretically, every record can have a "Quality Zone"...a portion of the record in which no distortion occurs. Music recorded beyond this zone is distorted. New RCA Victor records are the first to be recorded entirely in the "Quality Zone"--and they play as long as ordinary 12-inch records.

LASTS MANY TIMES LONGER!
Made of non-breakable vinyl plastic with a special "Shoulder Construction," the new record lasts up to 10 times longer...cuts inventory losses due to damage in handling and storing. The surface-saving shoulder keeps playing surfaces from rubbing one another...Prevents damage to record grooves.

CONVENIENT 7-INCH SIZE!
More than 150 single records or 18 symphonies fit in one foot of bookshelf space. No storage problems for your customers. You can display a wider, more complete selection without sacrifice of space.

LOW COST CREATES BIGGER MARKET!
From the record press to the customer's purse, the 7-inch record costs less...opens a bigger market...new collectors! And those who own ordinary records now find that it takes less money to buy more pleasure. The new 7-inch record ensures you greater profit through faster turnover.

Sparkling identifying colors!--Record classification is simplified because a different color is used on the entire record... not just on the label to denote each classification. This helps you to determine the type of record at a mere glance.

Popular (black)

Classical (red)

Popular Classical...(midnight blue)

Children's (yellow)

Country and Western (green)

Blues and Rhythm (cerise)---(not identified as orange)

International (sky blue)