FRANKLIN INSTITUTE COLLECTION GETS LATEST MUSIC REPRODUCING SYSTEM
no date [possibly ca. 1949]
D. F. Schmit, RCA Victor, demonstrates 45-rpm phonograph for A. C. Carlton and Guy Marinner, of Franklin Institute.
Officials of Philadelphia scientific institution -- A. C. Carlton (left), Director of the Museum, and Guy Marinner, Director of Music -- witness special demonstration of new distortion-free 45-rpm phonograph and records by D. F. Schmit, Vice President in charge of Engineering of the RCA Victor Division, Radio Corporation of America.
The instrument, first production model of the self-contained table phonograph, and a library of the complementary non-breakable 6-7/8-inch records were presented to the Institute to commemorate introduction of the new system on March 31.
RCA's ad caption published in Billboard Apr. 2 1949:
DISTORTION-FREE PLAYING SURFACE
LASTS MANY TIMES LONGER!
CONVENIENT 7-INCH SIZE!
LOW COST CREATES BIGGER MARKET!
Sparkling identifying colors!--Record classification is simplified
because a different color is used on the entire record... not just
on the label to denote each classification. This helps you to determine
the type of record at a mere glance.
Popular Classical...(midnight blue)
Country and Western (green)
Blues and Rhythm (cerise)---(not identified as orange)
International (sky blue)